MCOL @MONTHLY  
 January 2009                         For MCOLFree Members                Volume 13 Issue 1

MCOL @MONTHLY for MCOLFree Members

  
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  In this Issue:  
 purple2.gif (818 bytes) Sponsor Message
Webinar: Future Care, January 22, 2009 at 1PM Eastern
 purple2.gif (818 bytes) MCOLBlog  
 
Medical Home: Consumerism Delivered
 
 purple2.gif (818 bytes) News from Round the Web
  1. Pharmacy Career: Easy Pill To Swallow
  2. Doing the numbers on medical tourism - is it worth it?
  3. 'Quick look' keeps patients moving
  4. State panel to examine payments to Partners
  5. Giant Food to Offer Free Prescription Antibiotics
  6. Insurer fined for denying health claims
  7. No Mug? Drug Makers Cut Out Goodies for Doctors
  8. Millions await Obama's action on health insurance
  9. City to Pay Doctors to Contribute to Database
10. PWC looks into healthcare crystal ball for 2009
 purple2.gif (818 bytes) Upcoming Healthcare Web Summit Events  
  Scheduled webinars, audio conferences and web summits  
 purple2.gif (818 bytes) LinkedIn Managed Care On-Line Group
Join the LinkedIn group for MCOL members
  Future Care 2009 Healthcare Web Summit, Live Webinar, January 22nd, 2009 at 1PM Eastern

Please join us! Attendees at the 7th Annual Future Care Healthcare Web Summit event will hear from the industry's leading experts on: Top Nine Trends for 2009...Impact of the Economic Crisis on the Healthcare Industry...Upcoming ICD-10 Conversion Impact...Chronic Disease Mega Trends...Convenient Care...Impact of Social Media...Health Care Incentives in 2009...Value Based Purchasing.

The Future Care 2009 Healthcare Web Summit includes a featured webinar, additional faculty podcasts plus supplemental features addressing key business trends and issues to prepare you for 2009!

To Register:

http://www.healthwebsummit.com

 

or call 209.577.4888.

 
  MCOLBlog  

A selected MCOL Blog Entry: http://www.mcolblog.com

Medical Home: Consumerism Delivered

By Lindsay Resnick, January 5, 2009

Consumer Directed Healthcare can be defined as health benefit plans that put consumers and their providers at the center of health care decision-making, giving them greater discretion and power over benefit dollars and medical care choices. These plans often include increased cost-sharing wrapped around an HSA, decision support tools to evaluate choices, “health coaches” to encourage care management, and incentives to promote healthy lifestyles. Rather than shielding consumers, CDH plans engage them directly.

CDH is based on “patient centeredness” which, as defined by the Institute of Medicine, refers to health care that establishes a partnership among practitioners, patients and their families to ensure that decisions respect patients’ wants, needs and preferences; and ensure they have access to education and support to make decisions and participate in their own care.

Consumer Directed Healthcare and patient centeredness has given rise to the next “hot trend” in healthcare - the medical home. A medical home is not a house, clinic or hospital, but rather an approach to providing comprehensive primary care. A medical home is defined as primary care that is accessible, continuous, comprehensive, family-centric, compassionate, and culturally effective.

A “whole person” orientation to healthcare delivery is at the core of the medical home. A personal physician is responsible for providing all the patient’s healthcare needs. Care is coordinated across all components of the patient’s healthcare community - hospitals, specialty physicians, pharmacists, social services, home health, nursing homes, and ancillary providers. And, it includes a vision of care for all stages of life, acute and chronic, wellness and prevention, and end-of-life. The medical home was introduced in 1967 by the American Academy of Pediatrics. Most recently, several professional medical organizations joined the AAP to redefine the basic tenets of the Patient Centered Medical Home:

Personal Relationship: Each patient has an ongoing relationship with a personal physician trained to provide first contact, continuous and comprehensive care.

Team Approach: The personal physician leads a team of individuals at the practice level who collectively take responsibility for the ongoing patient care.

Comprehensive: The personal physician is responsible for providing for all the patient’s health care needs at all stages of life or taking responsibility for appropriately arranging care with other qualified professionals.

Coordination: Care is coordinated and integrated across all domains of the health care system, facilitated by registries, information technology, and health information exchange to assure that patients get the indicated care when and where they want it.

Quality and Safety: This includes using electronic medical records and technology to provide decision-support for evidence-based treatments.

Expanded Access: Enhanced access to care available through systems such as open scheduling, expanded hours and new options for communication between patients and physicians.

Added Value: Payment that appropriately recognizes the added value provided to patients who have a Patient-Centered Medical Home.

The medical home is the next step toward true healthcare consumerism. With 45% of the U. S. population having a chronic medical condition accounting for $3 out of every $4 spent on healthcare, coordinated care delivery supported by a team-oriented medical management plan-of-action is a direction worth pursuing.

   News from Round the Web: Selected Feature Stories

1. Pharmacy Career: Easy Pill To Swallow
The enticement was hard to refuse: a signing bonus of $30,000. The wad of cash would help with

student loans. Then there was the nearly $130,000 annual salary. So, straight out of pharmacy school

in Chapel Hill, N.C., R.J. Kulyk crossed the country for a job at a Walgreens in Redding, Calif. "It was a no-brainer," Kulyk recalled. Pharmacists remain in short supply across the country, especially in rural areas. Competition among retail outlets and health-care facilities is fierce, and the pay — salaries typically start around $120,000 — is high.
The Hartford Courant (Conn.)/McClatchy Newspapers, January 5, 2009
http://www.courant.com/business/hc-atworkpharm0105.artjan05,0,2982686.story

2. Doing the numbers on medical tourism - is it worth it?
What with the glories of the new, new economy, it's easy to imagine consigning "health and fitness" to the ash heap of personal history. Remember when we could afford yoga and Pilates? Or when we didn't price-shop for vitamins? During rough economic times, big-ticket treatments not covered by insurance pose an even greater challenge.
San Francisco Chronicle, January 4, 2009
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/01/04/CM6314G2BV.DTL&type=health

3. 'Quick look' keeps patients moving
A patient at the Memorial-area emergency department barely warms a seat in the waiting room before a nurse beckons and starts asking questions. Beyond the desk and behind a thin curtain, the nurse checks the patient's blood pressure. During a chat, she assesses the medical problem. To save time, she may process a urine sample instead of sending out for lab results. Minutes later, a chart or a verbal cue from the nurse alerts the emergency physician about the patient's symptoms.
Houston Chronicle, January 3, 2009
http://www.chron.com/disp/story.mpl/health/6193124.html

4. State panel to examine payments to Partners
Governor Deval Patrick will convene a panel of top state officials Monday to look into whether a recently disclosed, eight-year-old agreement between Partners HealthCare System Inc. and Blue Cross Blue Shield of Massachusetts drove up healthcare costs, making it harder to extend healthcare insurance to all residents.
Boston Globe, January 1, 2009
http://www.boston.com/news/health/articles/2009/01/01/state_panel_to_examine_payments_to_

partners/

5. Giant Food to Offer Free Prescription Antibiotics
Giant Food stores will give free generic antibiotics to customers with a prescription for the next three months in what retail experts called an aggressive move in supermarkets' heated battle for shoppers.

The company said the program, which will begin Friday and last through March 21, covers several popular antibiotics such as amoxicillin, penicillin and ciprofloxacin.
Washington Post, December 31, 2008
http://www.washingtonpost.com/wp-dyn/content/article/2008/12/30/AR2008123002834.html?
hpid=moreheadlines


6. Insurer fined for denying health claims
The Oregon Department of Consumer and Business Services today fined PacifiCare Life Assurance $46,000 for failing to conduct reasonable investigations before denying claims, making policyholders

with pre-existing conditions wait more than six months for coverage of those conditions, and for failing

to act promptly on a claim.
The Oregonian, December 30, 2008
http://www.oregonlive.com/business/index.ssf/2008/12/insurer_fined_for_denying_heal.html 

7. No Mug? Drug Makers Cut Out Goodies for Doctors
To Lehman Brothers, Linens ’n Things and the blank VHS tape, add another American institution that expired in 2008: drug company trinkets. Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies — Viagra pens, Zoloft soap dispensers, Lipitor mugs — that were meant to foster good will and, some would say, encourage doctors to prescribe more of the drugs.
New York Times, December 30, 2008
http://www.nytimes.com/2008/12/31/business/31drug.html?_r=1&th&emc=th

8. Millions await Obama's action on health insurance
Karen Goroncy, a home health aide in Washington, Pa., has taken care of people for 25 years but can't afford health insurance to take care of herself. A reader has promised to buy Goroncy insurance after she was profiled this fall in The Inquirer, and she hopes to have hernia surgery in the New Year. But

short of the generosity of readers - not a good national solution - Goroncy and millions like her are awaiting the sweeping health reform now being considered by President-elect Barack Obama.
Philadelphia Inquirer, December 30, 2008
http://www.washingtonpost.com/wp-dyn/content/article/2008/12/29/AR2008122902230.html?
wprss=rss_politics


9. City to Pay Doctors to Contribute to Database
For Dr. Harvey Benovitz, who graduated from medical school in 1962, it is as profound a shift in the way he treats patients as advances in diabetes drugs. Instead of jotting down notes on charts and filling out prescriptions in his small, meticulous handwriting, Dr. Benovitz, whose patients have always thought of him as a reassuringly old-fashioned internist, tapped a patient’s blood pressure and other vitals into a laptop next to the examining table during a checkup the other day.
New York Times, December 29, 2008
http://www.nytimes.com/2008/12/30/nyregion/30records.html_r=1&partner=permalink&exprod=

permalink  
 

10. Pricewaterhouse Coopers looks into healthcare crystal ball for 2009
The Internet and social networking, pay-for-performance, the economic crisis and conversion from ICD-9 to ICD-10 disease code sets are among the top issues facing healthcare in 2009, according to PricewaterhouseCoopers Health Industries Group.
Healthcare IT News, December 29, 2008
http://www.healthcareitnews.com/story.cms?id=10630

 Upcoming Healthcare Web Summit Events
 LinkedIn Managed Care On-Line Group
The Managed Care On-Line LinkedIn Group provides member networking, discussions and other resources, with the comfort of knowing that all members of the Group are professionals affiliated exclusively through their MCOL membership. You'll be able to use LinkedIn tools and features, such as making LinkedIn connections with other MCOL members, accessing member profiles, and discussing issues of interest with other MCOL members online. To participate, go to: http://www.linkedin.com/groups?gid=1425447&sharedKey=3C47E8585289
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